To get us started, here’s a small drill you can try. Open up your email and analyze all the messages that you have sent. Notice anything peculiar?
You might notice two things, one, we send way too many emails than you think in the time frame, and the second thing is that a majority of our emails start with almost the same greeting. For instance, “I hope this finds you well”, “I hope you are doing good”, or just simply “Happy Monday / Tuesday / Wednesday…”
Now you may think, what is so important about a greeting and what impact does it have on the email content and its effectiveness? We have learnt that writing a greeting that blends into the body of your email has a substantial role on the overall engagement of your email.
Although the above-mentioned greetings are well known and work just fine, it is important to know that “I hope you are doing good” will not work well with all the emails you may want to send.
Following is a list of openings we think are great to start the email with. The only catch is to mix things up based on your audience and the overall feel of your email in harmony with the message you are trying to convey.
For those Formal or Business Casual emails:
For getting a follow up:
For being aptly personal:
Looking at these, you may think, “Hey, that’s not so tough!”. And, rightly so, if executed well, the opening of your email can set the tone for the entire business relationship that you may develop with the prospect. For marketing campaigns and transactional emails, mostly the greetings suited are in the “formal” category, but it should not be considered as a rule.
I think we all can comprehend now that we should not start all our messages with the same greeting regardless of the context. This compilation helps all of us to improve our greetings. Now that we all know it, we’re certainly going to use these in our emails and we think you should also try it out and see the improving results!
If you think we missed any commonly used greeting, we’d love to know, drop a comment below!