200 Spam Trigger Words, You should always avoid using

Spam filters constitute the principal mechanism for what allows Email service providers henceforth addressed as ESPs to separate unsolicited dangerous spam emails from normal emails. These filters are designed to be extremely strict, so they may at times flag your non-spam emails as spam if there is even a minute mistake in the content.

Spam filters pay special attention to the email’s subject line. Ergo, the best way to avoid such filters is by carefully curating the contents in the subject line of your email. We’ve compiled a list of 200 words you must always avoid while writing the subject line of your email. These words can be more or less categorised into 6 groups;

Manipulative –which instills urgency, unwanted pressure
Needy –which creates desperation, overstates claims
Sleazy –which sounds unsolicitedly pushy
Cheap –which is too easy to procure
Far-reaching –which propagates utopian claims
Shady –which raises questions about legal legitimacy

Manipulative Triggers

Instilling urgency always in the minds of readers is unwarranted by the spam filters. Every email you send cannot be “urgent” because if everything is urgent then essentially urgency loses its meaning and nothing is urgent. Consequently, if the email copy is created well and adds value to their primary line of work, urgency would be automatically created in the minds of the readers. Here’s a list of Manipulative terms to avoid:

1.Act now
2.Action
3.Apply Now
4.Apply Online
5.Buy
6.Buy Direct
7.Call
8.Call Now
9.Click Here
10.Clearance
11.Do it Today
12.Don’t Delete
13.Drastically Increase
14.Drastically Reduce
15.Exclusive Deal
16.Expire
17.Get
18.Ge It Now
19.Get Started
20.Important Information Regarding
21.Instant
22.Limited Time
23.New Customers Only
24.Now Only
25.Offer Expires
26.Once In a Lifetime
27.Order Now
28.Please Read
29.Special Promotion
30.Take Immediate Action
31.This won’t last
32.Urgent
33.While Stocks Last

Needy Triggers

In the quest to let our current and future users know of immediate value, we may be inclined to use some normal sounding terms which are instantaneous triggers for spam filters.

Here are some Needy terms to avoid:

34.100%
35.All New
36.Best Bargain
37.Best Price
38.Bonus
39.Email Marketing
40.Free
41.For Instant access
42.Free Gift
43.Free Trial
44.Have you been turned down?
45.Great Offer
46.Join Millions of Other People
47.Incredible Deal
48.Prize
49.Satisfaction Guaranteed
50.You won’t believe your own eyes!

Sleazy Triggers

The subject line of any email sends the most important message in the entire conversation mentally. It sets the tone. Your usage of terms might make you mildly persuasive or utterly intrusive!

Here’s a list of Sleazy triggers to avoid:

51.As Seen On
52.Click Here
53.Click Below
54.Deal
55.Direct Email
56. Direct Marketing
57.Do It Today
58.Order Now
59.Order Today
60.Unlimited
61.What is it you’re waiting for?
62.Visit Our Website
63.Acceptance
64.Access
65.Avoid Bankruptcy
66.Boss
67.Cancel
68.Card Accepted
69.Certified
70.Cheap
71.Compare
72.Compare Rates
73.Congratulations
74.Credit Card Offers
75.Cures
76.Dear [Variable]
77.Dear Friend
78.Drastically Reduced
79.Easy Terms
80.Free Grant Money
81.Free Hosting
82.Free Info
83.Free Membership
84.Friend
85.Get out of debt
86.Giving Away
87.Guarantee
88.Guaranteed
89.Have you ever faced rejection?
90.Hello
91.Information You Requested
92.Join Millions
93.No Age Restrictions
94.No Catch
95.No Experience
96.No Obligation
97.No Purchase Necessary
98.No Questions Asked
99.No Strings Attached
100.Offer
101.Opportunity
102.Save Big
103.Winner
104.Winning
105.Won
106.You are the big winner!
107.You have been selected

Far-reaching Triggers

If you go on to the extent of telling your customers that you can make money while resting peacefully in bed, then you should try email marketing in the 2010s. In today’s time if the triggers even catch a hint of such far-fetched ness, your email will directly be marked as spam!

Here are some Far-reaching terms you must look to avoid:

108.Additional Income
109.All-Natural
110.Amazing
111.Be your own Boss
112.Big Bucks
113.Billion
114.Billion Dollars
115.Cash
116.Cash Bonus
117.Consolidate Debt
118.Consolidate Credit
119.Double Income
120.Earn
121.Earn Cash
122.Earn Extra Cash
123.Eliminate Bad Credit
124.Eliminate Debt
125.Extra
126.Fantastic Deal
127.Financial Freedom
128.Financially Independent
129.Free Investment
130.Free Money
131.Get Paid
132.Home
133.Home-Based
134.Income
135.Increase Sales
136.Increase Traffic
137.Lose
138.Lose Weight
139.Money Back
140.No Catch
141.No Fees
142.No Hidden Costs
143.No Strings Attached
144.Potential Earnings
145.Pure Profit
146.Removes Wrinkles
147.Reverses Aging
148.Risk-Free
149.Serious Cash
150.Stop Snoring
151.Vacation
152.Vacation Offers
153.Weekend Getaway
154.Weight Loss
155.While You Sleep
156.Work From Home

Shady Triggers

There will never be complete security. There will be susceptible people in the world and as a result of that there will also be “shady” individuals/organizations who would look to profit off their gullible nature. Some terms which point towards legally questionable behaviour should be avoided at all costs.

Here are some Shady terms to take care of:

157.Addresses
158.Beneficiary
159.Billing
160.Casino
161.Celebrity
162.Collect Child Support
163.Copy DVDs
164.Fast Viagra Delivery
165.Hidden
166.Human Growth Hormone
167.In Accordance With Laws
168.Investment
169.Junk
170.Legal
171.Life Insurance
172.Loan
173.Lottery
174.Luxury Car
175.Medicine
176.Meet Singles
177.Message Contains
178.Miracle
179.Money
180.Multi-Level Marketing
181.Nigerian
182.Offshore
183.Online Degree
184.Online Pharmacy
185.Passwords
186.Refinance
187.Request
188.Rolex
189.Score
190.Social Security Number
191.Spam
192.This Isn’t Spam
193.Undisclosed Recipient
194.University Diplomas
195.Unsecured Credit
196.Unsolicited
197.US Dollars
198.Valium
199.Viagra
200.Vicodin

Many of you, if you’re reading this, are not sending spam on purpose. These little nuances of creating a perfect email copy can help you in the long-run and make the most out of your campaigning arrangements. A small language error and your email goes into spam. We now know what we can do to avoid it. These 200 words, if avoided, will propel your delivery rates so only spam lands in spam!